Area looks beyond music to furniture heritage
The Henry County-Martinsville area, bypassed by The Crooked Road musical heritage trail, is looking to build on its furniture heritage instead.
Plans will be unveiled this week for a new furniture heritage initiative, according to Mark Heath, president and CEO of the Martinsville-Henry County Economic Development Corp. (EDC).
The initiative will build on this area’s furniture heritage, he said, declining to give details of the plans.
While The Crooked Road has a reputation for benefiting many of the areas it crosses, it may not be the best marketing tool for this area, Heath said.
Beginning in Dickenson County, the trail travels through the counties of Wise, Lee, Dickenson, Scott, Washington, Grayson, Carroll, Patrick, Franklin and Floyd, encompassing 10 towns, three cities and five regional planning districts.
Deputy County Administrator Tim Hall also said racing is a local centerpiece.
The Virginia Museum of Natural History and Piedmont Arts Association are important parts of the area’s long list of attractions.
The area also now has its own tourism region with the development of the Southern Virginia Tourism Region. Before that region was formed, Hall said, the county was part of the central region, which included Charlottesville, which has vastly different offerings.
Creation of the new region affords this area an opportunity to showcase its unique offerings.
Concentrating on the things that set us apart is key, both Hall and Heath said.
Tags: centerpiece, ceo, cot, dickenson, furniture, heritage, initiative, marketing, new furniture, offerings, reputation, showcase, tea, ties, urn, whRelated posts
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