Wal-Mart and Penney roll out casual furniture
The catalog notes that items delivered to Wal-Mart stores have free shipping.
The Wal-Mart name scarcely appears, by design. The company says it’s trying to create a brand identity for Canopy, a line of ready-to-assemble furniture, bedding, rugs, lighting, dinnerware and table linens.
Penney created Linden Street because it noticed customers were gravitating to its simpler furniture, [...]